Advance Terms & Techniques of Seo and Smo


Here are some of the Advance Terminologies & Techniques of Search Engine Optimization and Social Media Optimization. These terms & techniques defined, elaborated and distinct pictorials for an improved understanding of the SEO and SMO.

Googlebot, Spider, Crawler, Robot:

All those terms are the same thing. It’s a bot that crawls the web. Googlebot crawls web pages via links. First it finds and then reads new and updated contents and suggests what should be added to the index.

The index, is Google’s brain, where all the knowledge resides. Google uses a ton of computers to send their crawlers to the web to find these pages and to evaluate. Googlebot is Google’s web crawler or robot and other search engines have their own.

Canonical Tag

A canonical tag (aka “rel canonical”) is the way of prompting search engines to a specific URL representing the master copy of a page.

Using the canonical tag prevents errors caused by identical or “duplicate” content appearing on multiple URLs.

The canonical tag tells search engines which version of a URL you want to show in search results.


<link rel="canonical" href="" />

‘First Link Priority’ Rule

The “first link priority” rule is Google’s algorithm of making sure that a web developer doesn’t add hundreds of anchor text links in the contents of their website.

Basically, when the search engine spider crawls a page on a website and comes across two links pointers of the same page, it will only consider the anchor text of the first link and disregard the second link.

While this rule has been documented well by many SEOs, but there is still confusion on whether or not this rule applies to the navigation menu of a website.

Semantic SEO

Semantic SEO is the process of building up more meaning into the words you use in your content. This means optimizing the words for the true intent of your users, not just answering a simple query.

It like answering the first question and then immediately the second, third questions right after that. This gives more depth to your content and adds value.

Knowledge Graph

The Knowledge Graph is a knowledge base used by Google to enhance its search results with informations that is gathered from a variety of sources.

The information is presented to users in an infobox at the right side to the search results. Knowledge Graph infoboxes were added to Google’s search engine in May 2012, starting in the United States. The informations that are covered by the Knowledge Graph grew significantly after launch.

Information from the Knowledge Graph is presented as a box, which Google has referred to as the “knowledge panel”, to the right of search results.

According to Google, this information is retrieved from many sources, including the CIA World, Factbook, Wikidata, and Wikipedia.


Schema markup, is a form of microdata. Once it is added to a webpage, schema markup creates an enhanced description known as a rich snippet , which appears in search results.

These rich snippets makes your web pages appear more prominently in SERPs. This improved visibility has been shown to increase click-through rates.

According to a study, less than one-third of Google’s search results includes rich snippets with markup. This exposes a huge opportunity for the web developers. Very few things in SEO, can move the dial quickly.But this can. The way a search engine interprets the context of a query will determine the quality of a search result.

Schema Used For:

  • Businesses and organizations
  • Events
  • People
  • Products
  • Recipes
  • Reviews
  • Videos

Rank Brain

Rank Brain is an artificial intelligence (AI) Algorithm used to help process Google search queries.

RankBrain uses artificial intelligence to embed vast amounts of written language into mathematical entities called ‘Vectors’ that the computer can understand.
If RankBrain finds a word or phrase it isn’t familiar with, it makes a guess as to what word or phrase might have a similar meaning and show the result accordingly, making it more effective at handling ‘Never-before-seen’ search queries.

According to Google it’s the third most important factor in determining the results that appear in your search results.

Mobile First Indexing

Mobile-first indexing means that Google will predominantly use the mobile version of the content for indexing and ranking.

The index primarily uses the desktop version of a page’s content when evaluating the relevant informations of a page to a user’s query. Since the majority of users now access Google via a mobile, the indexing will primarily use the mobile version of a page’s content . With mobile-first indexing, Googlebot primarily indexes pages with the smartphone agent.


Accelerated Mobile Pages is an open-source coding standard for publishers. AMP makes it easier for the publishers to load their sites quickly on mobile devices since the response of these devices could be clunky and slow because desktop resources are heavy and plenty. Most of the elements of a desktop website is unnecessary for a mobile site.

Browsing on mobile while you’re on-the-go means that your internet speed is not always optimal. So it’s best to optimize the experience of mobile browsing for all users by standardizing a mobile version of your site with AMP.

In AMP everything is stripped-down:

  • AMP forces you to use a streamlined version of CSS.
  • Javascript is not allowed at all.
  • You can only use an off-the-shelf Javascript library that AMP provides you with AMP.

Position zero

Position zero is a term used to describe the featured snippet block at the top of the Google search results page.

Google introduced position zero (originally called “Quick Answers” and also referred to as the “answer box”) in 2014 in an effort to directly deliver answers to user queries right on the SERPs.

The info contained in position zero includes a summary of the answer, extracted from any webpage, as well as a link to the page, the page title.

Google retrieves the content for position zero based on its relevance to the search query and other search engine optimization (SEO) ranking factors.

Google Rich Snippet or Featured Snippet

Rich or Featured snippets, sometimes referred to as “ranking #0,” are a short pieces of content that Google retrieves from web pages and puts into a box above the ranked web pages (but below the ads) in order to help answer the search query faster and more efficiently.

Google Rich answer box & “People also ask” box

Rich answer box

Rich answer box & People also ask box

Google’s rich answer box is a feature that provides searchers with direct answers to their questions at the top of the search page. When a web search is being done, Google scans through its search results to find the most accurate answer to the question.

When the search engine finds an answer to that question, it will feature a snippet of the website’s page at the very top of the search results page. The rich answer box will also provide a direct link to the page from which the answer is extracted.

Open Graph

Open Graph is a protocol which allows a web page to become a “rich” object in a social network .

This protocol is a set of tags that allows a web developer to give major social networks (Facebook, Google +, Twitter, Linked in…) information about its pages. This information will allow social networks to display a link on those pages that have been placed by the users.

<meta property="og:locale" content="en_US" />
<meta property="og:type" content="article" />
<meta property="og:title" content="Advance Terms & Techniques of Seo and Smo" />
<meta property="og:description" content="Here are some of the Advance Terminologies & Techniques used in Seo and Smo which are crucial for a better concept of these techniques." />
<meta property="og:url" content="" />
<meta property="og:site_name" content="Digital Infotech" />
<meta property="og:updated_time" content="2019-02-24T04:54:45+00:00" />
<meta property="og:image" content="" />
<meta property="og:image:width" content="600" />
<meta property="og:image:height" content="400" />
<meta property="og:image:alt" content="Advance Terms & Techniques of Seo and Smo" />

Twitter Cards

Twitter cards are much exactly like Open Graph meta tags, except that there is only one network that is Twitter, which looks at them.

Unlike Open Graph, Twitter Cards are of two types that you can implement on your website:

Summary Cards:

Title, description, thumbnail, and Twitter account attribution.

Summary Cards with Large Image:

Similar to a Summary Card, but with a prominently featured image.

<meta name="twitter:card" content="summary_large_image" />

<meta name="twitter:title" content="Advance Terms & Techniques of Seo and Smo" />

<meta name="twitter:description" content="Here are some of the Advance Terminologies & Techniques used in Seo and Smo which are crucial for a better concept of these techniques." />

<meta name="twitter:image" content="" />

Tag Manager

Tag Manager is a tool by Google with a user-friendly, web-based interface that simplifies the process of working with the tags. You can easily add, edit, and disable tags without having to touch the source code.